Grateful Dead Built to Last Promotional Poster (1989)

Original Arista Records Promo | 23.75 x 36 Inches

This original 1989 promotional poster was issued by Arista Records to celebrate the release of the Grateful Dead’s final studio album, Built to Last. Measuring 23.75 x 36 inches, the poster was distributed exclusively to record stores and industry insiders as part of the label’s marketing push, never sold commercially, making surviving copies especially desirable among collectors.

Released on October 31, 1989, Built to Last marked the end of the Dead’s studio recording career. The album features classic late-era songs like “Foolish Heart,” “Built to Last,” and “Standing on the Moon,” showcasing the songwriting partnership between Jerry Garcia and Robert Hunter, as well as contributions from Brent Mydland, whose keyboards and vocals brought a fresh dynamic to the band's sound.

The poster’s artwork reflects the album’s original cover design, featuring a whimsical and symbolic illustration of a house precariously stacked with musical equipment and elements of Grateful Dead iconography. The playful, surreal aesthetic captured the band’s enduring message: chaos balanced by harmony, experimentation grounded by purpose.

Printed in limited quantities as a label-issued promo, this piece was never reprinted or reissued. Its large format makes it a standout display item, and its association with the final chapter in the Grateful Dead’s studio legacy gives it added emotional and historical weight.

Whether you’re a devoted Deadhead, a fan of late-'80s rock history, or a collector of original record label memorabilia, this Built to Last promotional poster is an authentic and nostalgic tribute to the Grateful Dead’s enduring spirit and final recorded statement. A rare piece from the tail end of a timeless journey.

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